You might even decide to pay someone to get everything looking good. Yes, you have to spend a small amount of money to set up web hosting and your own domain name registration (affiliate links). Give your website visitors a sense of who you are and a user experience that shows you mean business.
They feel those little clues to your personality and interests make you no longer a total stranger.Īs the saying goes, people buy from people. When clients see you with added context-holding a dainty teacup, say, or standing in front of a giant world map-they subconsciously trust you more. Less obvious: consider the background and props in your photo. If that seems like overkill to you, then at least make sure there’s a photo of you on your About page. Put it in the header, in the sidebar, or somewhere else that’s visible on every page.
#Examples of deepfocus elegant theme professional
Obvious: add at least one clear, well-lit photo of yourself to your professional website. They need to feel like they know you at least a little bit, and your mugshot helps to give them a sense of your personality. Choose a font that’s clear and large enough to read from a distance without squinting.Įven if your website looks slick, a potential client still wants to see your human face as well.
Then Hiring Guy goes to Brad’s site. The first thing he notices is a large, not particularly relevant header image that he recognises: it’s the one that comes included with the blog theme Brad’s using.īrad’s homepage is a blog-style page of posts. Each post describes and links to one of Brad’s unpaid writing clips. The portfolio page shows small images of Angelina’s few clips from unpaid writing work, laid out neatly along with a headline and a paragraph of description for each item. It looks polished and professionally designed, with a homepage layout that draws attention to her best work and testimonials. He needs a blogger who knows the industry inside out, so Angelina and Brad both have the background to do a good job despite their lack of freelance experience. Today, the guy who posted that ad is going through the applications. Neither of them has any paid blogging experience, but they’ve both got years of experience in the industry this blog covers. They’re both gorgeous, but it’s their websites we’re worried about.Īngelina and Brad both responded to the same job ad on Problogger last week. To clarify why it’s worth investing time and money into your freelancer website even when you haven’t earned a ton of blogging cash yet, imagine two new freelance bloggers: Angelina and Brad. The sooner the better, really, because it’ll help you get off the starting line. You can get started without an online portfolio, but you’ll need one sooner or later. I’m talking about your portfolio site, and at the end of this post I’m giving away a premium website facelift to help yours look gorgeous. Your “freelancing face” might benefit from a makeover, though. People buy with their senses and emotions, so when you’re selling, visuals are just as important as words.īefore you get all uppity: I’m not saying you’re ugly. So why is freelance blogging such a beauty pageant? Because, duh, you’re selling something.
Potential clients judge you on appearance, and some of them are backing off because they don’t like what they see. Gods, it’s like being back in high school. When you decided to become a freelance blogger and work via the internet, you probably never thought your looks would matter.īut they do.
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